Last Updated: 1 January 2026
Version 2.0
Welcome to pak97. This Privacy Policy ("Policy") describes how pak97 ("we", "us", "our", "the Platform") collects, uses, stores, shares, and protects personal information submitted by users ("you", "your", "Player") when accessing or using pak97's website, mobile platform, games, sportsbook, and all related services. This Policy forms part of pak97's broader Terms & Conditions and should be read together with them.
Notice for Pakistani Players: pak97 is committed to handling your personal data with transparency and integrity. We collect only what is necessary to operate the Platform securely and in compliance with applicable international gaming and anti-money laundering regulations. Your data is never sold to third-party advertisers.
Section 01
Overview
pak97 is an online casino and sports betting platform serving Pakistani players and international users. As an operator in the online gaming industry, we are subject to regulatory obligations that require us to collect and verify specific personal information before allowing players to deposit, play, or withdraw.
This Policy applies to all personal data collected via:
- The pak97 website and any mobile-optimised version thereof.
- Account registration, verification, and login processes.
- Payment and transaction processing for JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard, and USDT.
- Customer support communications, including live chat, email, and any ticketing system.
- Marketing communications you have opted into.
- Automated technical data collected when you browse or use the Platform.
If you are under the age of 21, you must not use pak97 or provide any personal data to us. pak97 is strictly an adults-only (21+) platform. If we discover that personal data has been submitted by a person under 21, we will delete that data and close the associated account immediately.
Section 02
Data We Collect
pak97 collects personal data in the following categories. We collect only what is genuinely necessary for the purposes described in this Policy — no more.
| Category |
Examples of Data |
Required? |
| Identity Data |
Full name, date of birth, CNIC / passport number, nationality |
Mandatory |
| Contact Data |
Email address, mobile phone number (including JazzCash / EasyPaisa registered number), city of residence (e.g., Karachi, Lahore, Islamabad) |
Mandatory |
| Financial Data |
Payment method details (mobile wallet IDs, bank account numbers, card details for Visa/Mastercard), transaction history, deposit and withdrawal records in PKR |
Mandatory |
| Verification Data |
Government-issued photo ID scans, proof of address, selfie verification images — collected as part of KYC compliance |
Mandatory |
| Gaming & Betting Data |
Game history, bet history, cricket and PSL market wagers, casino session logs, win/loss records, bonus usage history |
Automatic |
| Technical Data |
IP address, device type, browser type and version, operating system, session timestamps, referring URL |
Automatic |
| Communications Data |
Support ticket content, live chat transcripts, email correspondence with pak97 support team |
If applicable |
| Marketing Preferences |
Opt-in / opt-out status for promotional emails, SMS notifications (e.g., PSL bonus alerts), and push notifications |
Optional |
Sensitive Data: pak97 does not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data, or biometric data — except where a government-issued identity document submitted for KYC purposes incidentally contains such information (e.g., a CNIC that lists religion). Such information is not extracted, stored separately, or used for any profiling purpose.
Section 03
How Data Is Collected
pak97 collects your personal data through the following methods:
- Direct submission: Information you enter when registering your pak97 account, completing identity verification (KYC), making a deposit or withdrawal, contacting customer support, or completing any other form on the Platform.
- Automated collection: Technical and usage data collected automatically when you visit the pak97 website, including via cookies, server logs, and similar tracking technologies (see Section 09 — Cookies).
- Payment processors: Transactional data received from payment providers including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, and Mastercard when you initiate or complete a financial transaction on pak97.
- Identity verification partners: Data returned by third-party KYC and identity verification services that pak97 uses to validate the identity and age of players during the account verification process.
- Anti-fraud and AML tools: Data flagged or enriched by automated anti-money laundering screening tools that pak97 is required to operate under its international gaming licence obligations.
- Public sources: In limited circumstances, pak97 may cross-reference publicly available sources to verify the accuracy of information you have provided, particularly where identity verification is inconclusive.
Section 04
How We Use Your Data
pak97 uses your personal data for the following clearly defined purposes. We do not use your data for any purpose not listed here without first seeking your consent or being required to do so by law:
- Account creation and management: To create, maintain, and administer your pak97 player account, including managing your balance, preferences, and responsible gaming settings.
- Identity and age verification: To confirm that you meet the 21+ age requirement and that your identity matches the payment methods associated with your account — a legal obligation under our gaming licence.
- Payment processing: To process deposits and withdrawals in PKR via JazzCash, EasyPaisa, bank transfers, and card payments securely and accurately.
- Fraud prevention and security: To detect, investigate, and prevent fraud, money laundering, multi-accounting, unauthorised access, and other prohibited activities.
- Regulatory compliance: To fulfil legal, regulatory, and anti-money laundering (AML) obligations applicable to pak97 under its international gaming licence.
- Platform operation and improvement: To deliver, maintain, and improve the pak97 gaming experience — including personalised game recommendations, platform performance analysis, and user experience testing.
- Customer support: To respond to your support queries, resolve disputes, and communicate important account-related information.
- Responsible gaming: To monitor gaming patterns that may indicate problem gambling behaviour and to apply responsible gaming interventions where appropriate, including enforcing self-exclusion and deposit limits you have set.
- Marketing (with consent only): To send you promotional communications about pak97 bonuses, PSL cricket betting offers, and new game launches — only where you have explicitly opted in to receive such communications.
pak97 does not use your personal data to build advertising profiles or sell your data to third-party marketers. Any marketing communications from pak97 relate exclusively to pak97's own products and services, and you can opt out at any time via your account dashboard or by contacting support.
Section 05
Legal Basis for Processing
pak97 processes your personal data only where a valid legal basis exists. The primary legal bases on which we rely are:
- Contractual necessity: Processing required to fulfil the contract between you and pak97 — i.e., the Terms & Conditions you accepted when registering your account. This covers account management, payment processing, and core Platform operations.
- Legal obligation: Processing required to comply with applicable laws and regulatory requirements — including anti-money laundering (AML) obligations, know-your-customer (KYC) verification mandates, and gaming licence conditions.
- Legitimate interests: Processing carried out for pak97's legitimate business interests — such as fraud prevention, platform security, responsible gaming monitoring, and improving the user experience — provided these interests do not override your fundamental rights and freedoms.
- Consent: Processing based on your freely given, specific, and informed consent — primarily for marketing communications and optional data collection beyond what is strictly required to operate your account. You may withdraw consent at any time without penalty.
Section 06
Data Sharing & Disclosure
pak97 does not sell, rent, or trade your personal data to any third party. We share your data only in the following specific and necessary circumstances:
- Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Visa, Mastercard, and USDT processors receive the transactional data required to complete your deposits and withdrawals.
- Identity verification providers: Third-party KYC and age verification partners receive the identity documents you submit to verify your account. These providers are contractually bound to handle your data securely and only for verification purposes.
- Game content providers: Licensed third-party game studios that supply casino games and sports betting engines to pak97 may receive anonymised session and gameplay data for technical operation of their games.
- Anti-fraud and AML screening services: Automated screening tools used by pak97 to comply with anti-money laundering obligations may process your identity and transaction data.
- Regulatory and law enforcement authorities: pak97 will disclose personal data to competent authorities — including regulators, courts, police, and financial intelligence units — where required to do so by law, court order, or regulatory demand. We will notify you of such disclosures where legally permitted to do so.
- Corporate transactions: In the event of a merger, acquisition, or sale of part of pak97's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified in advance of any such transfer.
What We Never Do: pak97 will never sell your personal data to data brokers, advertising networks, or unrelated third parties for commercial gain. We will never share your data with other gambling operators for marketing purposes. We will never share your data with any party that has not agreed to maintain at least the same level of data protection as pak97.
Section 07
Data Retention
pak97 retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulatory obligations. The following retention periods apply:
| Data Category |
Retention Period |
Reason |
| Account and identity data |
5 years after account closure |
AML / KYC regulatory obligation |
| Transaction and financial records |
7 years after transaction date |
Financial record-keeping requirements |
| Gaming and betting history |
5 years after last activity |
Dispute resolution and compliance |
| Support communications |
3 years after ticket closure |
Dispute resolution and quality assurance |
| Marketing preferences and opt-in records |
Until consent withdrawn + 1 year |
Proof of consent record |
| Technical / server logs |
12 months from collection |
Security monitoring and fraud detection |
| Self-exclusion records |
Permanently retained |
To prevent re-registration and protect the player |
After the applicable retention period expires, pak97 will securely delete or anonymise your personal data in accordance with its internal data destruction procedures. Anonymised data that can no longer be linked to any individual may be retained indefinitely for statistical and analytical purposes.
Section 08
Data Security
pak97 implements industry-standard technical and organisational security measures to protect your personal data against unauthorised access, disclosure, alteration, loss, or destruction. These measures include:
- Encryption in transit: All data transmitted between your device and pak97's servers is encrypted using TLS (Transport Layer Security) protocols. Look for the padlock icon and HTTPS in your browser address bar.
- Encryption at rest: Sensitive stored data — including payment details and identity documents — is encrypted at rest using AES-256 or equivalent standard encryption.
- Access controls: Personal data is accessible only to pak97 staff and authorised partners who have a legitimate operational need to access it. Role-based access controls limit data exposure on a strict need-to-know basis.
- Two-factor authentication: pak97's internal systems require multi-factor authentication for administrative access. Players are encouraged to enable 2FA on their own accounts for additional security.
- Regular security audits: pak97 conducts periodic security reviews, penetration testing, and vulnerability assessments to identify and address potential weaknesses in its infrastructure.
- Incident response: In the event of a data breach that poses a risk to your rights and freedoms, pak97 will notify affected players and relevant regulatory authorities within the timeframes required by applicable law.
Your Responsibility: pak97's security measures protect data on our side of the connection. You are responsible for maintaining the confidentiality of your own login credentials. Do not share your pak97 password with anyone. Use a strong, unique password that you do not reuse on other websites. Enable two-factor authentication (2FA) in your account security settings.
Section 09
Cookies & Tracking Technologies
pak97 uses cookies and similar technologies to operate the Platform effectively and to understand how players interact with it. Cookies are small text files placed on your device by the pak97 website. They do not contain executable code and cannot be used to access other files on your device.
The types of cookies pak97 uses are:
- Strictly necessary cookies: Required for the Platform to function. These include session management cookies that keep you logged in during your visit, security tokens, and cookies that maintain your game state. You cannot opt out of strictly necessary cookies while using pak97.
- Performance and analytics cookies: Used to understand how players navigate and use pak97 — for example, which games are most popular in Karachi and Lahore, and which pages have the highest exit rates. This data is used in aggregate form to improve the Platform. You may opt out of these cookies.
- Functional cookies: Remember your preferences — such as your preferred language, display settings, and responsible gaming limits — to provide a more personalised experience across sessions. You may opt out of these cookies, though some features may not work as expected.
- Marketing cookies: Used only if you have consented to receive personalised communications from pak97. These cookies help us measure the effectiveness of our promotional campaigns. You may opt out at any time via your account dashboard or cookie settings.
pak97 does not permit third-party advertising networks to place tracking cookies on the Platform for the purpose of building advertising profiles about you. The only third-party cookies permitted on pak97 are those strictly necessary for payment processing, identity verification, and analytics tools that process data only on pak97's behalf.
You can manage or delete cookies at any time via your browser settings. Note that disabling cookies entirely may prevent you from logging in to pak97 or using certain Platform features correctly.
Section 10
Your Rights
As a pak97 player, you have the following rights in relation to your personal data. To exercise any of these rights, contact pak97 support at the email address provided in Section 15 of this Policy.
- Right of access: You have the right to request a copy of all personal data pak97 holds about you. We will provide this within 30 days of receiving a verified request.
- Right to rectification: If any personal data pak97 holds about you is inaccurate or incomplete, you have the right to request that it be corrected. You can update most account information directly from your account dashboard.
- Right to erasure ("right to be forgotten"): You may request that pak97 delete your personal data. This right is subject to limitations — we may be required to retain certain data to comply with legal obligations (e.g., AML and KYC retention requirements as outlined in Section 07).
- Right to restrict processing: You may request that pak97 limit the ways in which it processes your data while a dispute regarding its accuracy or the lawfulness of its processing is being resolved.
- Right to data portability: You have the right to receive your personal data in a structured, commonly used, machine-readable format, and to transmit it to another service provider where technically feasible.
- Right to object: You may object to pak97 processing your personal data for direct marketing purposes at any time. You may also object to processing based on pak97's legitimate interests, subject to pak97 demonstrating compelling legitimate grounds that override your interests.
- Right to withdraw consent: Where pak97 processes your data based on your consent (e.g., marketing communications), you may withdraw that consent at any time without affecting the lawfulness of processing that occurred before withdrawal.
pak97 will respond to all data rights requests within 30 days. If a request is complex or voluminous, we may extend this period by a further 60 days and will notify you accordingly. There is no charge for exercising your data rights unless requests are manifestly unfounded, excessive, or repetitive — in which case pak97 reserves the right to charge a reasonable administrative fee or refuse the request.
Section 11
Minors & Age Policy
pak97 is an adults-only platform. Access to pak97 and the submission of any personal data to pak97 is strictly prohibited for persons under the age of 21. This age restriction is absolute and applies regardless of local gambling laws in any particular jurisdiction.
pak97 takes the following steps to enforce its 21+ age policy:
- All new accounts are required to declare date of birth at registration.
- Identity verification (KYC) procedures require submission of a government-issued photo ID that confirms age before deposits or withdrawals are permitted.
- Automated age screening tools are applied to all new account registrations as part of pak97's onboarding compliance process.
- Any account suspected of being operated by a person under 21 is suspended pending verification, and all activity is frozen during the investigation.
Parents and Guardians: If you share a device with a person under 21, please ensure that appropriate parental control software is installed and that your pak97 login credentials are not accessible to minors. If you believe a minor has accessed pak97 using your account, contact support immediately. pak97 will investigate and take appropriate action, including account closure and full data deletion for any confirmed minor account.
If pak97 discovers that personal data has been submitted by or on behalf of a person under 21, that data will be deleted without delay and the account will be permanently closed. Any winnings accrued by a confirmed underage account will be forfeited.
Section 12
International Data Transfers
pak97 operates as an international gaming platform. Your personal data may be processed and stored on servers located outside of Pakistan. Where pak97 transfers personal data to countries that may not have data protection laws equivalent to international best practice, we take the following steps to ensure your data remains protected:
- We use contractual safeguards — including standard contractual clauses — with all third-party processors to whom data is transferred internationally.
- We only transfer data to processors and partners that have demonstrated adequate data protection standards, either through certification or contractual obligation.
- Where technically and operationally feasible, pak97 minimises cross-border data transfers by processing data as close to the point of collection as possible.
By registering a pak97 account, you acknowledge and consent to the transfer of your personal data internationally in accordance with the safeguards described above.
Section 13
Third-Party Services
pak97's website and Platform may contain references to third-party services — such as payment gateways and game content providers — that operate under their own privacy policies. pak97 is not responsible for the privacy practices of any third-party services accessed via the Platform.
All third-party service providers engaged by pak97 to process personal data on our behalf are:
- Bound by data processing agreements that restrict their use of your data to the specific purpose for which it was shared.
- Required to implement security measures at least equivalent to those maintained by pak97.
- Prohibited from using pak97 player data for their own independent marketing or profiling purposes.
- Subject to regular compliance reviews by pak97 to ensure ongoing adherence to data protection standards.
If you have concerns about how a specific third-party provider — such as JazzCash, EasyPaisa, or a game studio — handles your data in their own capacity, please refer directly to their respective privacy policies.
Section 14
Changes to This Privacy Policy
pak97 reserves the right to update this Privacy Policy at any time to reflect changes in our data practices, regulatory requirements, or business operations. When we make material changes — meaning changes that significantly affect how we collect or use your data — we will:
- Update the "Last Updated" date at the top of this page.
- Notify registered players via email or an in-platform notification at least 7 days before the changes take effect.
- Where required by applicable law, seek fresh consent before applying the changes to your data.
Minor amendments — such as clarifications that do not change the substantive meaning of any clause, or corrections of typographical errors — may be made without prior notice and will be effective immediately upon publication. Your continued use of pak97 after any update to this Policy constitutes your acceptance of the revised Policy. If you do not accept the changes, you must stop using pak97 and may request account closure by contacting support.